Construct · 1 fields · 1 citations

brand origin: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Branding

the place, region or country that a brand's target customers believe the brand comes from, distinct from where the product is made.

In branding, brand origin refers to the place, region or country that a brand's target customers believe the brand comes from, distinct from where the product is made. This meaning comes from Thakor (1996) in Journal of Consumer Marketing.[1]

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Nearby constructs

brand origin recognition accuracy1 fields · 1 citationsanchor · a standalone construct origin2 fields · 2 citationsjingle · one word, two constructs place4 fields · 7 citationsjingle · one word, four constructs

References

Thakor, M. V. (1996). Brand origin: conceptualization and review. Journal of Consumer Marketing, 13(3), 27-42. https://doi.org/10.1108/07363769610147929

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