Construct · 1 fields · 1 citations

brand personality appeal: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Branding

the capacity of a brand's personality to attract consumers, made up of favorability, originality and clarity.

In branding, brand personality appeal refers to the capacity of a brand's personality to attract consumers, made up of favorability, originality and clarity. This meaning comes from Freling (2010) in Journal of the Academy of Marketing Science.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how brand personality appeal sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

appeal2 fields · 3 citationsjingle · one word, two constructs brand personality4 names · 4 citationsjangle · a personality scale that measures image capacity5 fields · 8 citationsjingle · one word, four limits

References

Freling, T. H., Crosno, J. L., & Henard, D. H. (2010). Brand personality appeal: conceptualization and empirical validation. Journal of the Academy of Marketing Science, 39(3), 392-406. https://doi.org/10.1007/s11747-010-0208-3

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct