Construct · 1 fields · 1 citations

brand prominence: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Marketing

how conspicuously a brand mark shows on a product, which consumers use to signal status loudly or quietly.

In marketing, brand prominence refers to how conspicuously a brand mark shows on a product, which consumers use to signal status loudly or quietly. This meaning comes from Han (2010) in Journal of Marketing.[1]

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Nearby constructs

attachment2 fields · 6 citationsjingle · one word, two constructs product3 fields · 3 citationsjingle · one word, three constructs prominence2 fields · 3 citationsjingle · plasma on the Sun vs stress in a word

References

Han, Y. J., Nunes, J. C., & Drèze, X. (2010). Signaling Status with Luxury Goods: The Role of Brand Prominence. Journal of Marketing, 74(4), 15-30. https://doi.org/10.1509/jmkg.74.4.015

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