Construct · 1 fields · 1 citations

brand public: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

a loose, media-based collection of people who share publicity around a brand without the shared identity of a community.

In consumer research, brand public refers to a loose, media-based collection of people who share publicity around a brand without the shared identity of a community. This meaning comes from Arvidsson (2015) in Journal of Consumer Research.[1]

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Nearby constructs

collective identity1 fields · 1 citationsanchor · a standalone construct community5 fields · 7 citationsjingle · one word, five constructs identity6 fields · 14 citationsjingle · one name, six constructs

References

Arvidsson, A., & Caliandro, A. (2015). Brand Public. Journal of Consumer Research, 42(5), 727-748. https://doi.org/10.1093/jcr/ucv053

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