Construct · 1 fields · 1 citations

business model experimentation: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
business modelexperimentation1 CONSTRUCTBusiness modelMCGRATH · STRATEGIC MANAGEMENT

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Strategic management

testing and revising a business model through experiments and learning rather than planning it fully in advance.

In strategic management, business model experimentation refers to testing and revising a business model through experiments and learning rather than planning it fully in advance. This meaning comes from McGrath (2010) in Long Range Planning.[1]

Unit
Recovery means
Measured by

Next

Run it through the Collider, or take the citations with you.

See how business model experimentation sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in ColliderExport BibTeXReport this entry

Nearby constructs

business model1 fields · 1 citationsanchor · a standalone constructbusiness1 fields · 1 citationsanchor · a standalone constructlearning6 fields · 14 citationsjingle · one name, six constructs

References

  1. McGrath, R. G. (2010). Business Models: A Discovery Driven Approach. Long Range Planning, 43(2-3), 247-261. https://doi.org/10.1016/j.lrp.2009.07.005

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct