Construct · 1 fields · 1 citations

buying center: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Business-to-business marketing

the group of people involved in an organizational purchase decision and how they interact.

In business-to-business marketing, buying center refers to the group of people involved in an organizational purchase decision and how they interact. This meaning comes from Johnston (1981) in Journal of Marketing.[1]

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Nearby constructs

agent3 fields · 5 citationsjingle · one word, three constructs group4 fields · 4 citationsjingle · one word, four constructs organizational buying behavior1 fields · 1 citationsanchor · a standalone construct

References

Johnston, W. J., & Bonoma, T. V. (1981). The Buying Center: Structure and Interaction Patterns. Journal of Marketing, 45(3), 143-156. https://doi.org/10.1177/002224298104500312

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