Construct · 1 fields · 1 citations

calendar mindset: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
calendarmindset1 CONSTRUCTCalendar mindsetTONIETTO · CONSUMER RESEARCH

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Consumer research

scheduling a leisure activity makes it feel more like work and lowers its enjoyment, compared with leaving it loosely planned.

In consumer research, calendar mindset refers to scheduling a leisure activity makes it feel more like work and lowers its enjoyment, compared with leaving it loosely planned. This meaning comes from Tonietto (2016) in Journal of Marketing Research.[1]

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Nearby constructs

leisure1 fields · 1 citationsanchor · a standalone constructmindset6 fields · 10 citationsjingle · one name, six constructsscheduling3 fields · 7 citationsjingle · one word, three constructs

References

  1. Tonietto, G. N., & Malkoc, S. A. (2016). The Calendar Mindset: Scheduling Takes the Fun Out and Puts the Work In. Journal of Marketing Research, 53(6), 922-936. https://doi.org/10.1509/jmr.14.0591

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