Construct · 1 fields · 1 citations

campaign ad persuasion decay: a standalone construct

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Political science

televised campaign ads shifting vote preferences strongly at first, with effects fading within about a week.

In political science, campaign ad persuasion decay refers to televised campaign ads shifting vote preferences strongly at first, with effects fading within about a week. This meaning comes from Gerber (2011) in American Political Science Review.[1]

Unit
Recovery means
Measured by

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Nearby constructs

campaign2 fields · 4 citationsjingle · one word, two constructs decay4 fields · 5 citationsjingle · one word, four constructs fading2 fields · 2 citationsjingle · one word, two constructs

References

Gerber, A. S., Gimpel, J. G., Green, D. P., & Shaw, D. R. (2011). How Large and Long-lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment. American Political Science Review, 105(1), 135-150. https://doi.org/10.1017/s000305541000047x

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