Construct · 1 fields · 1 citations

campaign-induced interpersonal communication: a standalone construct

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Health communication

conversations about a mass media health campaign among audience members, studied as a route through which campaign effects spread or are blunted.

In health communication, campaign-induced interpersonal communication refers to conversations about a mass media health campaign among audience members, studied as a route through which campaign effects spread or are blunted. This meaning comes from Southwell (2007) in Annals of the International Communication Association.[1]

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Nearby constructs

association4 fields · 4 citationsjingle · one word, four constructs audience3 fields · 7 citationsjingle · one word, three constructs campaign2 fields · 4 citationsjingle · one word, two constructs

References

Southwell, B. G., & Yzer, M. C. (2007). The Roles of Interpersonal Communication in Mass Media Campaigns. Annals of the International Communication Association, 31(1), 420-462. https://doi.org/10.1080/23808985.2007.11679072

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