Construct · 1 fields · 1 citations

categorical contrast: a standalone construct

One name. One construct. A landmark on the map.

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categoricalcontrast1 CONSTRUCTCategorical contrastNEGRO · ORGANIZATIONAL ECOLOGY

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Organizational ecology

the degree to which a market category stands out sharply from others because its members belong mainly to it, which raises audience appeal for typical members.

In organizational ecology, categorical contrast refers to the degree to which a market category stands out sharply from others because its members belong mainly to it, which raises audience appeal for typical members. This meaning comes from Negro (2010) in Industrial and Corporate Change.[1]

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Nearby constructs

appeal2 fields · 3 citationsjingle · one word, two constructsaudience3 fields · 7 citationsjingle · one word, three constructscategory4 fields · 4 citationsjingle · one word, four constructs

References

  1. Negro, G., Hannan, M. T., & Rao, H. (2010). Categorical contrast and audience appeal: niche width and critical success in winemaking. Industrial and Corporate Change, 19(5), 1397-1425. https://doi.org/10.1093/icc/dtq003

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