Construct · 1 fields · 1 citations

category spanning: a standalone construct

One name. One construct. A landmark on the map.

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categoryspanning1 CONSTRUCTCategory spanningHSU · ECONOMIC SOCIOLOGY

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Economic sociology

membership of a producer or product in several market categories, which the source shows lowers audience appeal and fit.

In economic sociology, category spanning refers to membership of a producer or product in several market categories, which the source shows lowers audience appeal and fit. This meaning comes from Hsu (2009) in American Sociological Review.[1]

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Nearby constructs

appeal2 fields · 3 citationsjingle · one word, two constructsaudience3 fields · 7 citationsjingle · one word, three constructscategory4 fields · 4 citationsjingle · one word, four constructs

References

  1. Hsu, G., Hannan, M. T., & Koçak, Ö. (2009). Multiple Category Memberships in Markets: An Integrative Theory and Two Empirical Tests. American Sociological Review, 74(1), 150-169. https://doi.org/10.1177/000312240907400108

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