Construct · 1 fields · 1 citations

category typicality: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

how representative a product or brand is judged to be of its category.

In consumer research, category typicality refers to how representative a product or brand is judged to be of its category. This meaning comes from Loken (1990) in Journal of Consumer Research.[1]

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Nearby constructs

category4 fields · 4 citationsjingle · one word, four constructs product3 fields · 3 citationsjingle · one word, three constructs

References

Loken, B., & Ward, J. (1990). Alternative Approaches to Understanding the Determinants of Typicality. Journal of Consumer Research, 17(2), 111. https://doi.org/10.1086/208542

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