Construct · 1 fields · 1 citations

cause-related marketing: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Marketing

marketing in which a firm contributes to a cause when customers buy its products.

In marketing, cause-related marketing refers to marketing in which a firm contributes to a cause when customers buy its products. This meaning comes from Varadarajan (1988) in Journal of Marketing.[1]

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Nearby constructs

cause selection in cause-related marketing1 fields · 1 citationsanchor · a standalone construct cause3 fields · 7 citationsjingle · one word, three constructs donation proximity1 fields · 1 citationsanchor · a standalone construct

References

Varadarajan, P. R., & Menon, A. (1988). Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy. Journal of Marketing, 52(3), 58-74. https://doi.org/10.1177/002224298805200306

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