Construct · 1 fields · 1 citations

donation proximity: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
donationproximity1 CONSTRUCTDonation proximityGRAU · CONSUMER RESEARCH

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

whether a cause-related marketing donation goes to a local or distant beneficiary, with local donations raising attitudes among less involved consumers.

In consumer research, donation proximity refers to whether a cause-related marketing donation goes to a local or distant beneficiary, with local donations raising attitudes among less involved consumers. This meaning comes from Grau (2007) in Journal of Advertising.[1]

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Nearby constructs

cause-related marketing1 fields · 1 citationsanchor · a standalone constructproximity3 fields · 6 citationsjingle · one word, three constructsraising1 fields · 1 citationsanchor · one construct, one field

References

  1. Grau, S. L., & Folse, J. A. G. (2007). Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer. Journal of Advertising, 36(4), 19-33. https://doi.org/10.2753/joa0091-3367360402

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