Construct · 1 fields · 1 citations

center-stage effect: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Consumer research

the belief that products placed in the middle of a display are the most popular, leading shoppers to choose them more often.

In consumer research, center-stage effect refers to the belief that products placed in the middle of a display are the most popular, leading shoppers to choose them more often. This meaning comes from Valenzuela (2009) in Journal of Consumer Psychology.[1]

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Nearby constructs

belief4 fields · 4 citationsjingle · one word, four constructs display2 fields · 3 citationsjingle · one word, two constructs leading1 fields · 1 citationsanchor · a standalone construct

References

Valenzuela, A., & Raghubir, P. (2009). Position‐based beliefs: The center‐stage effect. Journal of Consumer Psychology, 19(2), 185-196. https://doi.org/10.1016/j.jcps.2009.02.011

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