Construct · 1 fields · 1 citations

channel conflict: a standalone construct

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Business-to-business marketing

friction between members of a distribution channel when one sees another as blocking its goals, closely tied to channel power.

In business-to-business marketing, channel conflict refers to friction between members of a distribution channel when one sees another as blocking its goals, closely tied to channel power. This meaning comes from Gaski (1984) in Journal of Marketing.[1]

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Nearby constructs

channel power1 fields · 1 citationsanchor · a standalone construct channel4 fields · 4 citationsjingle · one word, four constructs conflict4 fields · 5 citationsjingle · one word, four constructs

References

Gaski, J. F. (1984). The Theory of Power and Conflict in Channels of Distribution. Journal of Marketing, 48(3), 9-29. https://doi.org/10.1177/002224298404800303

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