Construct · 1 fields · 1 citations

channel power: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
channelpower1 CONSTRUCTChannel powerGASKI · BUSINESS-TO-BUSINESS

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Business-to-business marketing

the ability of one channel member to control the decisions of another, which shapes conflict in the channel.

In business-to-business marketing, channel power refers to the ability of one channel member to control the decisions of another, which shapes conflict in the channel. This meaning comes from Gaski (1984) in Journal of Marketing.[1]

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Nearby constructs

channel conflict1 fields · 1 citationsanchor · a standalone constructchannel4 fields · 4 citationsjingle · one word, four constructsconflict4 fields · 5 citationsjingle · one word, four constructs

References

  1. Gaski, J. F. (1984). The Theory of Power and Conflict in Channels of Distribution. Journal of Marketing, 48(3), 9-29. https://doi.org/10.1177/002224298404800303

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