Construct · 1 fields · 1 citations

CMO presence: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
CMOpresence1 CONSTRUCTCMO presenceNATH · MARKETING STRATEGY

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing strategy

whether a firm has a chief marketing officer in its top management team, and whether that presence relates to firm performance.

In marketing strategy, CMO presence refers to whether a firm has a chief marketing officer in its top management team, and whether that presence relates to firm performance. This meaning comes from Nath (2008) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

Next

Run it through the Collider, or take the citations with you.

See how CMO presence sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in ColliderExport BibTeXReport this entry

Nearby constructs

chief1 fields · 1 citationsanchor · a standalone constructperformance6 fields · 8 citationsjingle · one word, five performancespresence5 fields · 7 citationsjingle · one word, five constructs

References

  1. Nath, P., & Mahajan, V. (2008). Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams. Journal of Marketing, 72(1), 65-81. https://doi.org/10.1509/jmkg.72.1.065

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct