Construct · 1 fields · 1 citations

collaborative communication: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Business-to-business marketing

interfirm communication marked by high frequency, bidirectional flow, formality and indirect content, linked to channel members' satisfaction and coordination.

In business-to-business marketing, collaborative communication refers to interfirm communication marked by high frequency, bidirectional flow, formality and indirect content, linked to channel members' satisfaction and coordination. This meaning comes from Mohr (1996) in Journal of Marketing.[1]

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Nearby constructs

channel4 fields · 4 citationsjingle · one word, four constructs coordination4 fields · 4 citationsjingle · one word, four constructs flow6 names · 12 citationsjangle · five names, one experience, partly

References

Mohr, J. J., Fisher, R. J., & Nevin, J. R. (1996). Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control. Journal of Marketing, 60(3), 103-115. https://doi.org/10.1177/002224299606000307

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