Construct · 1 fields · 1 citations

community-based social marketing: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
community-basedsocial marketing1 CONSTRUCTCommunity-based socialMCKENZIE‐MOHR · ENVIRONMENTAL

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Environmental psychology

a method for promoting sustainable behavior that identifies barriers and benefits of an action and uses tools such as commitment, prompts and norms in communities.

In environmental psychology, community-based social marketing refers to a method for promoting sustainable behavior that identifies barriers and benefits of an action and uses tools such as commitment, prompts and norms in communities. This meaning comes from McKenzie‐Mohr (2000) in Journal of Social Issues.[1]

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Nearby constructs

action3 fields · 6 citationsjingle · one word, three constructscommitment5 fields · 9 citationsjingle · one name, five constructsenvironmental psychology1 fields · 1 citationsanchor · a standalone construct

References

  1. McKenzie‐Mohr, D. (2000). Promoting Sustainable Behavior: An Introduction to Community‐Based Social Marketing. Journal of Social Issues, 56(3), 543-554. https://doi.org/10.1111/0022-4537.00183

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