Construct · 1 fields · 1 citations

social marketing: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Marketing

applying marketing concepts to influence the acceptability of social ideas and behaviors.

In marketing, social marketing refers to applying marketing concepts to influence the acceptability of social ideas and behaviors. This meaning comes from Kotler (1971) in Journal of Marketing.[1]

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Nearby constructs

community-based social marketing1 fields · 1 citationsanchor · a standalone construct influence5 fields · 5 citationsjingle · one word, five constructs voluntary simplicity3 names · 5 citationsjangle · one name, three measures

References

Kotler, P., & Zaltman, G. (1971). Social Marketing: An Approach to Planned Social Change. Journal of Marketing, 35(3), 3-12. https://doi.org/10.1177/002224297103500302

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