Construct · 3 names · 5 citations

Where does voluntary simplicity collide?

Different names. Different fields. One construct. One map.

● jangle · one name, three measures Nearest construct by meaningorientationcompare the meanings
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LIFESTYLE → VALUES · 1998BEHAVIOUR → POLICY · 2023voluntarysimplicity3 NAMESConsumer researchLEONARD-BARTON · 1981Economic psychologyETZIONI · DEGREES · 1998SustainabilitySOCIAL MARKETING · 2023

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2026

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Consumer research

the degree to which a person chooses a low-consumption, ecologically conscious way of life, measured by actual behaviour.

The degree to which an individual chooses a low-consumption, ecologically conscious way of life, measured by what that person actually does. Leonard-Barton introduced this reading in 1981 in a study of energy conservation, building a behavioural index of acts such as making things rather than buying them, using a bicycle for transport, recycling, and growing food, and treating voluntary simplicity as a lifestyle to be observed rather than a belief to be asked about. The term was not hers: Gregg named voluntary simplicity in 1936, and Elgin and Mitchell described it as an emerging way of life in 1977. What Leonard-Barton added was measurement, and the measurement was behavioural, which fixed the construct at the level of the individual and the observable act.[1][4][5]

Unit
An individual's consumption behaviour
Recovery means
Not applicable
Measured by
A behavioural index of ecologically conscious, self-sufficient, low-consumption acts
Scales indexed for this construct
  • Voluntary simplicity behavioural index (VS-B)Leonard-Barton, D., 1981 · ecologically conscious, self-sufficient, and low-consumption behaviours a person performs18 items

Economic psychology

a self-imposed, values-driven limitation of consumption, defined by why a person restrains spending.

A self-imposed, values-driven limitation of consumption, defined by why a person restrains spending rather than by any single act. Etzioni characterized voluntary simplicity in 1998 as a matter of degree, and sorted its practitioners into downshifters who trim a few luxuries, strong simplifiers who give up high-paying positions to live on less, and holistic simplifiers who reorganize their whole lives around the principle. The referent here is an orientation, a chosen relation to consumption held with more or less commitment, so two people who buy the same amount can sit at different points, and both a person and a movement can be described in the same terms. Etzioni's construct is about the reason for the restraint and the depth of the choice, not the count of behaviours that Leonard-Barton recorded.[2]

Unit
A person's self-imposed limitation of consumption
Recovery means
Not applicable
Measured by
Self-reported degree of commitment, from downshifting to strong and holistic simplification

Sustainable consumption

a pattern of reduced consumption treated as an outcome that policy and marketing can promote.

A pattern of reduced consumption treated as an outcome that policy and marketing can promote, rather than a lifestyle a person happens to hold. Balderjahn and Appenfeller studied voluntary simplicity in 2023 through social marketing, testing consume-less appeals in an online experiment and asking which framings lower spending intentions. In this literature voluntary simplicity is the dependent variable, a behaviour to be induced for sustainability ends, and the same study found rebound and moral-licensing effects, in which an intention to consume less lowered a person's willingness to donate. The construct keeps the name Leonard-Barton and Etzioni used, but its unit is a consumption pattern to be shifted by intervention, not an individual's freely chosen way of life or set of values.[3]

Unit
A consumption pattern promoted by policy and marketing
Recovery means
Not applicable
Measured by
Consume-less appeals; spending-intention and behavioural outcomes in online experiments

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Nearby collisions

belief4 fields · 4 citationsjingle · one word, four constructscommitment5 fields · 9 citationsjingle · one name, five constructsconservation4 fields · 4 citationsjingle · one word, four constructsminimalism2 fields · 2 citationsjingle · one word, two constructs

References

  1. Leonard-Barton, D. (1981). Voluntary simplicity lifestyles and energy conservation. Journal of Consumer Research, 8(3), 243–252. https://doi.org/10.1086/208861
  2. Etzioni, A. (1998). Voluntary simplicity: Characterization, select psychological implications, and societal consequences. Journal of Economic Psychology, 19(5), 619–643. https://doi.org/10.1016/S0167-4870(98)00021-X
  3. Balderjahn, I., & Appenfeller, D. (2023). A social marketing approach to voluntary simplicity: Communicating to consume less. Sustainability, 15(3), 2302. https://doi.org/10.3390/su15032302
  4. Gregg, R. B. (1936). The value of voluntary simplicity. Pendle Hill.
  5. Elgin, D., & Mitchell, A. (1977). Voluntary simplicity. The CoEvolution Quarterly, Summer 1977. https://doi.org/10.1108/eb053820

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