Construct · 1 fields · 1 citations

competitive coupon targeting: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
competitivecoupon targeting1 CONSTRUCTCompetitive couponSHAFFER · PRICING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Pricing

a game-theoretic analysis of firms aiming coupons at rivals' or their own customers, showing when targeting softens or intensifies price competition.

In pricing, competitive coupon targeting refers to a game-theoretic analysis of firms aiming coupons at rivals' or their own customers, showing when targeting softens or intensifies price competition. This meaning comes from Shaffer (1995) in Marketing Science.[1]

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Nearby constructs

coupon1 fields · 1 citationsanchor · a standalone constructtargeting4 fields · 5 citationsjingle · one word, four constructs

References

  1. Shaffer, G., & Zhang, Z. J. (1995). Competitive Coupon Targeting. Marketing Science, 14(4), 395-416. https://doi.org/10.1287/mksc.14.4.395

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