Construct · 4 fields · 5 citations
One name. Different field. Different construct. One map.
● jingle · one word, four constructs Nearest construct by meaningtargetcompare the meaningsEvery construct on the map is compared with every other by the meaning of its definitions, and the closest one is surfaced here. The nearest construct to targeting is target.
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The selection of one or more customer segments that a firm chooses to serve or address, following the division of a market into segments and preceding the positioning of an offer for the chosen group: in the segmentation-targeting-positioning sequence, targeting is the middle step where the marketer evaluates segments and commits resources to the most attractive ones. Dickson and Ginter's 1987 Market segmentation, product differentiation, and marketing strategy clarified how a market is partitioned by demand so that a strategy can be aimed at a defined group, and in digital advertising the same word names the delivery of messages to audiences inferred from tracked attributes, as Boerman, Kruikemeier, and Zuiderveen Borgesius's 2017 review of online behavioral advertising described. The referent is a strategic choice of whom to address and how to reach them, not a drug acting on a molecule, a central bank's price goal, or an edit at a genetic locus.[1][2]
A treatment strategy that uses drugs designed to act on a specific molecular target, such as a mutant protein, receptor, or signalling pathway that a disease depends on, so that the agent interferes with that target while largely sparing normal cells: this specificity contrasts with classical cytotoxic chemotherapy, which damages dividing cells broadly. Sawyers's 2004 Targeted cancer therapy reviewed how identifying the molecular lesions that drive a cancer allows agents to be built against them, as with kinase inhibitors aimed at an activating mutation. The referent is a pharmacological agent matched to a molecular target in disease, gauged by target engagement and clinical response, not a marketing segment, a monetary goal, or a directed change to a gene.[3]
A framework for monetary policy in which a central bank publicly announces an explicit numerical target for the inflation rate and then sets its policy instruments to steer inflation toward that target over a stated horizon: the announced target anchors expectations, and the bank's reaction function ties its interest-rate decisions to deviations of forecast inflation from the goal. Bernanke and Mishkin's 1997 Inflation targeting: a new framework for monetary policy? characterised it as constrained discretion rather than a rigid rule, stressing transparency and accountability. The referent is a public policy commitment and reaction function operated by a central bank, judged by how well inflation is held near the announced number, not a customer segment, a targeted drug, or a genetic edit.[4]
The use of homologous recombination to introduce a specific, directed change at a chosen locus in the genome of a living cell, replacing or disrupting a particular gene rather than inserting DNA at random: in mice, targeted embryonic stem cells carrying the designed alteration are used to build animals that transmit it, yielding knockouts and knockins for functional study. Capecchi's 1989 Altering the genome by homologous recombination set out how such targeting events are engineered and how the rare correctly recombined cells are identified. The referent is a precise, site-directed modification of DNA through recombination, scored by correct integration at the locus, not a chosen market, a drug against a protein, or a central bank's price goal.[5]
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