Construct · 1 fields · 1 citations

online behavioral advertising: a standalone construct

One name. One construct. A landmark on the map.

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online behavioraladvertising1 CONSTRUCTOnline behavioralBOERMAN · ADVERTISING

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Advertising

the practice of monitoring people's online behavior and using the collected data to show them individually targeted ads.

In advertising, online behavioral advertising refers to the practice of monitoring people's online behavior and using the collected data to show them individually targeted ads. This meaning comes from Boerman (2017) in Journal of Advertising.[1]

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Nearby constructs

targeting4 fields · 5 citationsjingle · one word, four constructspractice3 fields · 4 citationsjingle · one word, three constructs

References

  1. Boerman, S. C., Kruikemeier, S., & Zuiderveen Borgesius, F. J. (2017). Online Behavioral Advertising: A Literature Review and Research Agenda. Journal of Advertising, 46(3), 363-376. https://doi.org/10.1080/00913367.2017.1339368

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