Construct · 1 fields · 1 citations

reach: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
reach1 CONSTRUCTMedia reachKOTLER · AUDIENCE REACH

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

How many distinct people an ad campaign touches

In marketing, reach is the number of distinct people or households exposed at least once to an advertising message within a set period: the breadth of an audience, paired with frequency, the average number of times each is exposed. Kotler and Armstrong's Principles of marketing treats reach, frequency, and impact as the levers a media planner trades off against a fixed budget. The referent is a count of unique audience members over a campaign, measured as a share of a target population, unrelated to a river segment or a point of sail.[1]

Unit
The count or percentage of unique individuals exposed at least once
Recovery means
Not applicable
Measured by
Estimated from audience panels and exposure data as unique reach, often reported with average frequency

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Nearby constructs

riffle1 fields · 2 citationsanchor · a standalone constructcampaign2 fields · 4 citationsjingle · one word, two constructsform4 fields · 7 citationsjingle · one word, four constructs

References

  1. Kotler, P., & Armstrong, G. (2013). Principles of marketing (15th ed.). Pearson. ISBN 9780133084047

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