Construct · 1 fields · 1 citations

conspicuous conservation: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

buying visible green products to signal status and prosocial reputation, especially when purchases are public.

In consumer research, conspicuous conservation refers to buying visible green products to signal status and prosocial reputation, especially when purchases are public. This meaning comes from Griskevicius (2010) in Journal of Personality and Social Psychology.[1]

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Nearby constructs

conservation4 fields · 4 citationsjingle · one word, four constructs reputation4 fields · 4 citationsjingle · one word, four constructs signal5 fields · 5 citationsjingle · one word, five constructs

References

Griskevicius, V., Tybur, J. M., & Van den Bergh, B. (2010). Going green to be seen: Status, reputation, and conspicuous conservation. Journal of Personality and Social Psychology, 98(3), 392-404. https://doi.org/10.1037/a0017346

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