Construct · 1 fields · 1 citations

consumer acceptance of technology model: a standalone construct

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Consumer research

a consumer adoption model that adds pleasure, arousal and dominance to cognitive TAM beliefs to explain intention to adopt technology products.

In consumer research, consumer acceptance of technology model refers to a consumer adoption model that adds pleasure, arousal and dominance to cognitive TAM beliefs to explain intention to adopt technology products. This meaning comes from Kulviwat (2007) in Psychology & Marketing.[1]

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Nearby constructs

household technology adoption4 names · 6 citationsjangle · four names, one construct acceptance6 fields · 14 citationsjingle · one name, six constructs adoption3 fields · 5 citationsjingle · one word, three constructs

References

Kulviwat, S., Bruner II, G. C., Kumar, A., Nasco, S. A., & Clark, T. (2007). Toward a unified theory of consumer acceptance technology. Psychology & Marketing, 24(12), 1059-1084. https://doi.org/10.1002/mar.20196

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