Construct · 4 names · 6 citations

Where does household technology adoption collide?

Different names. Different fields. One construct. One map.

● jangle · four names, one construct Nearest construct by meaningdomesticationcompare the meanings
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Every construct on the map is compared with every other by the meaning of its definitions, and the closest one is surfaced here. The nearest construct to household technology adoption is domestication.

Hold this as a prompt, not a verdict. Two constructs sitting close in meaning is a reason to read them side by side and decide for yourself whether they are one idea under two names. It is not proof that they are. Compare the meanings in the Collider.

householdtechnology adoption4 NAMESMATHVENKATESH · BROWN · MATHDomesticationSILVERSTONE · DOMESTICATEDiffusionROGERS · ADOPTER · SPREADConsumer acceptanceKULVIWAT · CONSUMER CAT

Spokes are the names and the models that coined them; dashed arcs are borrowings. Tap a field for its definition, unit, and measures.

1992Domestication2001MATH2003Diffusion2007Consumer acceptance
2026

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Information systems

a household's decision to bring home a technology such as a personal computer, modelled through the beliefs shaping it.

A household's decision to buy and bring home a technology such as a personal computer, modelled by the beliefs that shape it. Venkatesh and Brown's 2001 study of personal computers in homes, and Brown and Venkatesh's 2005 Model of Adoption of Technology in Households, treated the home as the deciding unit and drew its attitudes from utilitarian, hedonic, and social outcomes, plus the barriers a family faces. The model was built to differ from workplace acceptance: it added fun, status, and family influence, and it let a household that never adopts be explained rather than assumed. This is the same home adoption event that the other names on this page describe, dressed as a survey-based belief model.[1][2]

Unit
One household's decision to acquire a specific technology
Recovery means
Not applicable
Measured by
Surveys of household decision-makers on attitude, outcome beliefs, and barriers, predicting intention and later purchase

Media and consumption studies

domestication, the work a household does to make a strange new device a settled, meaningful part of everyday life.

The work a household does to take a strange new device and make it a settled, meaningful part of everyday life. Silverstone, Hirsch, and Morley's 1992 account, and Silverstone and Haddon's 1996 chapter, described this as domestication: a technology is bought, given a place in the home, worked into daily routines, and shown off or hidden as the family's values dictate. The focus is the ongoing negotiation inside the household, not a one-time purchase, and it treats meaning and use as things the family makes rather than features the product ships with. It names the same home adoption that the belief models count, but studies how it is lived rather than what predicts it.[3][4]

Unit
A household's ongoing incorporation of one technology into daily life
Recovery means
Not applicable
Measured by
Qualitative case studies, interviews, and ethnography of how a family acquires, places, and uses a technology over time

Diffusion of innovations

When a home takes up an innovation

The point at which a household chooses to make full use of an innovation as the best course available, and its place in the wider spread of that innovation through a population. Rogers's Diffusion of Innovations, in its 2003 fifth edition, defined adoption at the level of the deciding unit, which for consumer goods is the home, and tied it to how the family reads the innovation's relative advantage, compatibility, and ease of trial. Households are sorted from earlier to later adopters, and the count of homes that have adopted traces the familiar curve over time. The referent is the same home uptake the other names describe, set inside a general theory of how new things spread.[5]

Unit
A household's adoption of one innovation, and its timing within the spread
Recovery means
Not applicable
Measured by
Adoption timing and adopter category from surveys or sales, and perceived-attribute ratings that predict rate of uptake

Consumer marketing

A consumer's acceptance of a new product

An individual consumer's readiness to accept and use a new technology product, driven by how they think and how they feel about it. Kulviwat and colleagues' 2007 Consumer Acceptance of Technology model kept the cognition of workplace acceptance, such as usefulness and ease of use, but added emotion, pleasure, arousal, and dominance, on the argument that home buying is voluntary and feeling matters more than it does at work. The deciding unit is the consumer rather than the firm's employee, and the outcome is a purchase or use choice made for oneself and one's home. It measures the same household-facing adoption the other names cover, framed as a consumer attitude.[6]

Unit
One consumer's acceptance of a specific new technology product
Recovery means
Not applicable
Measured by
Survey items on cognition (usefulness, ease of use) and emotion (pleasure, arousal, dominance) predicting attitude and adoption intention

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Nearby collisions

acceptance6 fields · 14 citationsjingle · one name, six constructsdiffusion6 fields · 12 citationsjingle · one name, six constructsbehavioral intention6 names · 7 citationsjangle · five names, one construct

References

  1. Venkatesh, V., & Brown, S. A. (2001). A longitudinal investigation of personal computers in homes: Adoption determinants and emerging challenges. MIS Quarterly, 25(1), 71–102. https://doi.org/10.2307/3250959
  2. Brown, S. A., & Venkatesh, V. (2005). Model of adoption of technology in households: A baseline model test and extension incorporating household life cycle. MIS Quarterly, 29(3), 399–426. https://doi.org/10.2307/25148690
  3. Silverstone, R., Hirsch, E., & Morley, D. (1992). Information and communication technologies and the moral economy of the household. In R. Silverstone & E. Hirsch (Eds.), Consuming technologies: Media and information in domestic spaces (pp. 15–31). Routledge.
  4. Haddon, L. (2006). The contribution of domestication research to in-home computing and media consumption. The Information Society, 22(4), 195–203. https://doi.org/10.1080/01972240600791325
  5. Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press.
  6. Kulviwat, S., Bruner, G. C., II, Kumar, A., Nasco, S. A., & Clark, T. (2007). Toward a unified theory of consumer acceptance technology. Psychology & Marketing, 24(12), 1059–1084. https://doi.org/10.1002/mar.20196

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