Construct · 1 fields · 1 citations

consumer cynicism: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

a stable learned attitude that firms are opportunistic and that consumers must guard against them.

In consumer research, consumer cynicism refers to a stable learned attitude that firms are opportunistic and that consumers must guard against them. This meaning comes from Helm (2015) in International Journal of Consumer Studies.[1]

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Nearby constructs

attitude6 fields · 12 citationsjingle · one name, six constructs guard2 fields · 2 citationsjingle · one word, two constructs must2 fields · 2 citationsjingle · one word, two constructs

References

Helm, A. E., Moulard, J. G., & Richins, M. (2015). Consumer cynicism: developing a scale to measure underlying attitudes influencing marketplace shaping and withdrawal behaviours. International Journal of Consumer Studies, 39(5), 515-524. https://doi.org/10.1111/ijcs.12191

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