Construct · 1 fields · 1 citations

consumer empowerment: a standalone construct

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Consumer research

consumers' increased control over the elements of their choice and consumption, such as information and options.

In consumer research, consumer empowerment refers to consumers' increased control over the elements of their choice and consumption, such as information and options. This meaning comes from Wathieu (2002) in Marketing Letters.[1]

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Nearby constructs

consumption3 fields · 5 citationsjingle · one word, three constructs control4 fields · 5 citationsjingle · one word, four constructs element3 fields · 5 citationsjingle · one word, three constructs

References

Wathieu, L., Brenner, L., Carmon, Z., Chattopadhyay, A., Wertenbroch, K., Drolet, A., Gourville, J., Muthukrishnan, A. V., Novemsky, N., Ratner, R. K., & Wu, G. (2002). Consumer Control and Empowerment: A Primer. Marketing Letters, 13(3), 297-305. https://doi.org/10.1023/a:1020311914022

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