Construct · 1 fields · 1 citations

consumer entitlement: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Consumer research

consumers' belief that they deserve special treatment and that firms owe them, which shapes complaining and expectations.

In consumer research, consumer entitlement refers to consumers' belief that they deserve special treatment and that firms owe them, which shapes complaining and expectations. This meaning comes from Boyd III (2005) in Psychology and Marketing.[1]

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Nearby constructs

belief4 fields · 4 citationsjingle · one word, four constructs treatment1 fields · 1 citationsanchor · a standalone construct

References

Boyd Iii, H. C., & Helms, J. E. (2005). Consumer entitlement theory and measurement. Psychology and Marketing, 22(3), 271-286. https://doi.org/10.1002/mar.20058

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