Construct · 1 fields · 1 citations

consumer guilt: a standalone construct

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Consumer research

guilt people feel in consumption settings, such as after overspending or indulging, and its links to other people and to self-control.

In consumer research, consumer guilt refers to guilt people feel in consumption settings, such as after overspending or indulging, and its links to other people and to self-control. This meaning comes from Dahl (2003) in Marketing Letters.[1]

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Nearby constructs

consumption3 fields · 5 citationsjingle · one word, three constructs self-control4 fields · 6 citationsjingle · one term, three theories

References

Dahl, D. W., Honea, H., & Manchanda, R. V. (2003). The Nature of Self-Reported Guilt in Consumption Contexts. Marketing Letters, 14(3), 159-171. https://doi.org/10.1023/a:1027492516677

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