Construct · 1 fields · 1 citations

consumer inference: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

how consumers go beyond the information given to fill gaps about product attributes, using cues, prior knowledge and rules of thumb.

In consumer research, consumer inference refers to how consumers go beyond the information given to fill gaps about product attributes, using cues, prior knowledge and rules of thumb. This meaning comes from Kardes (2004) in Journal of Consumer Psychology.[1]

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Nearby constructs

consumer knowledge1 fields · 1 citationsanchor · a standalone construct inference3 fields · 5 citationsjingle · one word, three constructs information4 fields · 5 citationsjingle · one word, four constructs

References

Kardes, F. R., Posavac, S. S., & Cronley, M. L. (2004). Consumer Inference: A Review of Processes, Bases, and Judgment Contexts. Journal of Consumer Psychology, 14(3), 230-256. https://doi.org/10.1207/s15327663jcp1403_6

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