Construct · 1 fields · 1 citations

consumer price expectations: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Pricing

the price a consumer expects for a brand on the next purchase occasion, formed from past prices and promotions and used as a reference in brand choice.

In pricing, consumer price expectations refers to the price a consumer expects for a brand on the next purchase occasion, formed from past prices and promotions and used as a reference in brand choice. This meaning comes from Kalwani (1990) in Journal of Marketing Research.[1]

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Nearby constructs

purchase1 fields · 2 citationsanchor · a standalone construct reference3 fields · 3 citationsjingle · one word, three constructs

References

Kalwani, M. U., Yim, C. K., Rinne, H. J., & Sugita, Y. (1990). A Price Expectations Model of Customer Brand Choice. Journal of Marketing Research, 27(3), 251-262. https://doi.org/10.1177/002224379002700301

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