Construct · 1 fields · 1 citations

consumer racial profiling: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

differential treatment of consumers in a marketplace based on race or ethnicity, such as heightened surveillance or worse service.

In consumer research, consumer racial profiling refers to differential treatment of consumers in a marketplace based on race or ethnicity, such as heightened surveillance or worse service. This meaning comes from Harris (2005) in Journal of Public Policy & Marketing.[1]

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Nearby constructs

policy2 fields · 4 citationsjingle · one word, two constructs racial profiling1 fields · 1 citationsanchor · a standalone construct service1 fields · 1 citationsanchor · a standalone construct

References

Harris, A. G., Henderson, G. R., & Williams, J. D. (2005). Courting Customers: Assessing Consumer Racial Profiling and other Marketplace Discrimination. Journal of Public Policy & Marketing, 24(1), 163-171. https://doi.org/10.1509/jppm.24.1.163.63893

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