Construct · 1 fields · 1 citations

control mechanisms across the relationship life cycle: a standalone construct

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control mechanisms acrossthe relationship life cycle1 CONSTRUCTControl mechanismsJAP · BUSINESS-TO-BUSINESS

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Business-to-business marketing

how pledges, relational norms and supplier dependence safeguard specific investments differently across exploration, build-up, maturity and decline phases.

In business-to-business marketing, control mechanisms across the relationship life cycle refers to how pledges, relational norms and supplier dependence safeguard specific investments differently across exploration, build-up, maturity and decline phases. This meaning comes from Jap (2000) in Journal of Marketing Research.[1]

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Nearby constructs

control4 fields · 5 citationsjingle · one word, four constructscycle4 fields · 4 citationsjingle · one word, four constructsdependence4 fields · 5 citationsjingle · one word, four constructs

References

  1. Jap, S. D., & Ganesan, S. (2000). Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment. Journal of Marketing Research, 37(2), 227-245. https://doi.org/10.1509/jmkr.37.2.227.18735

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