Construct · 1 fields · 1 citations

relational norms: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
relationalnorms1 CONSTRUCTRelational normsHEIDE · BUSINESS-TO-BUSINESS

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Business-to-business marketing

shared expectations of flexibility, information exchange and solidarity that govern behavior between exchange partners.

In business-to-business marketing, relational norms refers to shared expectations of flexibility, information exchange and solidarity that govern behavior between exchange partners. This meaning comes from Heide (1992) in Journal of Marketing.[1]

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Nearby constructs

control mechanisms across the relationship life cycle1 fields · 1 citationsanchor · a standalone constructexchange4 fields · 7 citationsjingle · one word, four constructsflexibility3 fields · 3 citationsjingle · one word, three constructs

References

  1. Heide, J. B., & John, G. (1992). Do Norms Matter in Marketing Relationships? Journal of Marketing, 56(2), 32-44. https://doi.org/10.1177/002224299205600203

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