Construct · 1 fields · 1 citations

convergent products: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

products that add functions from another category to a base product, whose value depends on whether added functions fit the base's hedonic or utilitarian nature.

In marketing, convergent products refers to products that add functions from another category to a base product, whose value depends on whether added functions fit the base's hedonic or utilitarian nature. This meaning comes from Gill (2008) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how convergent products sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

base3 fields · 4 citationsjingle · one word, three constructs category4 fields · 4 citationsjingle · one word, four constructs product3 fields · 3 citationsjingle · one word, three constructs

References

Gill, T. (2008). Convergent Products: What Functionalities Add More Value to the Base? Journal of Marketing, 72(2), 46-62. https://doi.org/10.1509/jmkg.72.2.46

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct