Construct · 1 fields · 1 citations

coorientation model: a standalone construct

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Public relations

a model comparing two parties' views of an issue and of each other's views, yielding measures of agreement, accuracy and perceived agreement.

In public relations, coorientation model refers to a model comparing two parties' views of an issue and of each other's views, yielding measures of agreement, accuracy and perceived agreement. This meaning comes from McLeod (1973) in American Behavioral Scientist.[1]

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Nearby constructs

accuracy3 fields · 6 citationsjingle · one word, three constructs agreement4 fields · 7 citationsjingle · one word, four constructs model3 fields · 3 citationsjingle · one word, three constructs

References

McLeod, J. M., & Chaffee, S. H. (1973). Interpersonal Approaches to Communication Research. American Behavioral Scientist, 16(4), 469-499. https://doi.org/10.1177/000276427301600402

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