Construct · 1 fields · 1 citations

cost transparency: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Pricing

a firm voluntarily disclosing the variable costs of producing its product, which builds trust and increases purchase interest.

In pricing, cost transparency refers to a firm voluntarily disclosing the variable costs of producing its product, which builds trust and increases purchase interest. This meaning comes from Mohan (2020) in Marketing Science.[1]

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Nearby constructs

cost4 fields · 4 citationsjingle · one word, four constructs interest4 fields · 5 citationsjingle · one word, four constructs lean supply1 fields · 1 citationsanchor · a standalone construct

References

Mohan, B., Buell, R. W., & John, L. K. (2020). Lifting the Veil: The Benefits of Cost Transparency. Marketing Science, 39(6), 1105-1121. https://doi.org/10.1287/mksc.2019.1200

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