Construct · 1 fields · 1 citations

cross-buying: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Services marketing

a customer's purchase of additional, different services from the same provider, modeled as driven by satisfaction and perceived payment equity.

In services marketing, cross-buying refers to a customer's purchase of additional, different services from the same provider, modeled as driven by satisfaction and perceived payment equity. This meaning comes from Verhoef (2001) in Journal of Retailing.[1]

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Nearby constructs

equity4 fields · 4 citationsjingle · one word, four constructs purchase1 fields · 2 citationsanchor · a standalone construct satisfaction5 fields · 11 citationsjingle · one name, five constructs

References

Verhoef, P. C., Franses, P. H., & Hoekstra, J. C. (2001). The impact of satisfaction and payment equity on cross-buying. Journal of Retailing, 77(3), 359-378. https://doi.org/10.1016/s0022-4359(01)00052-5

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