Construct · 1 fields · 1 citations

CSR and customer satisfaction: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Sustainable finance

the path by which CSR raises customer satisfaction, which in turn increases a firm's market value.

In sustainable finance, CSR and customer satisfaction refers to the path by which CSR raises customer satisfaction, which in turn increases a firm's market value. This meaning comes from Luo (2006) in Journal of Marketing.[1]

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Nearby constructs

market3 fields · 5 citationsjingle · one word, three constructs path3 fields · 3 citationsjingle · one word, three constructs satisfaction5 fields · 11 citationsjingle · one name, five constructs

References

Luo, X., & Bhattacharya, C. B. (2006). Corporate Social Responsibility, Customer Satisfaction, and Market Value. Journal of Marketing, 70(4), 1-18. https://doi.org/10.1509/jmkg.70.4.001

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