Construct · 1 fields · 1 citations

CSR backfire for firms with bad reputations: a standalone construct

One name. One construct. A landmark on the map.

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CSR backfire for firmswith bad reputations1 CONSTRUCTCSR backfire for firmsYOON · CONSUMER RESEARCH

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Consumer research

the finding that CSR by a firm with a bad reputation can raise suspicion of its motives and hurt evaluations.

In consumer research, CSR backfire for firms with bad reputations refers to the finding that CSR by a firm with a bad reputation can raise suspicion of its motives and hurt evaluations. This meaning comes from Yoon (2006) in Journal of Consumer Psychology.[1]

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Nearby constructs

reputation4 fields · 4 citationsjingle · one word, four constructs

References

  1. Yoon, Y., Gürhan‐Canli, Z., & Schwarz, N. (2006). The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations. Journal of Consumer Psychology, 16(4), 377-390. https://doi.org/10.1207/s15327663jcp1604_9

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