Construct · 1 fields · 1 citations

CSR communication: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Public relations

how firms communicate their social responsibility initiatives to stakeholders, including message content, channels and factors that reduce skepticism.

In public relations, CSR communication refers to how firms communicate their social responsibility initiatives to stakeholders, including message content, channels and factors that reduce skepticism. This meaning comes from Du (2010) in International Journal of Management Reviews.[1]

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Nearby constructs

CSR communication strategies1 fields · 1 citationsanchor · a standalone construct message3 fields · 6 citationsjingle · one word, three constructs

References

Du, S., Bhattacharya, C. B., & Sen, S. (2010). Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication. International Journal of Management Reviews, 12(1), 8-19. https://doi.org/10.1111/j.1468-2370.2009.00276.x

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