Construct · 1 fields · 1 citations

CSR communication strategies: a standalone construct

One name. One construct. A landmark on the map.

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CSR communicationstrategies1 CONSTRUCTCSR communicationMORSING · PUBLIC RELATIONS

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Public relations

three ways firms communicate social responsibility: one-way information, two-way asymmetric response, and two-way symmetric involvement of stakeholders.

In public relations, CSR communication strategies refers to three ways firms communicate social responsibility: one-way information, two-way asymmetric response, and two-way symmetric involvement of stakeholders. This meaning comes from Morsing (2006) in Business Ethics: A European Review.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone constructCSR communication1 fields · 1 citationsanchor · a standalone constructinformation4 fields · 5 citationsjingle · one word, four constructs

References

  1. Morsing, M., & Schultz, M. (2006). Corporate social responsibility communication: stakeholder information, response and involvement strategies. Business Ethics: A European Review, 15(4), 323-338. https://doi.org/10.1111/j.1467-8608.2006.00460.x

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