Construct · 1 fields · 1 citations

CSR price fairness: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Consumer research

how CSR activities can either raise perceived price fairness through warm glow or lower it when consumers suspect they are paying for them.

In consumer research, CSR price fairness refers to how CSR activities can either raise perceived price fairness through warm glow or lower it when consumers suspect they are paying for them. This meaning comes from Habel (2016) in Journal of Marketing.[1]

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Nearby constructs

fairness4 fields · 4 citationsjingle · one word, four constructs price fairness1 fields · 1 citationsanchor · a standalone construct

References

Habel, J., Schons, L. M., Alavi, S., & Wieseke, J. (2016). Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers’ Perceived Price Fairness. Journal of Marketing, 80(1), 84-105. https://doi.org/10.1509/jm.14.0389

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