Construct · 1 fields · 1 citations

price fairness: a standalone construct

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Marketing

a consumer's judgment of whether a seller's price and the process behind it are reasonable and acceptable.

In marketing, price fairness refers to a consumer's judgment of whether a seller's price and the process behind it are reasonable and acceptable. This meaning comes from Xia (2004) in Journal of Marketing.[1]

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Nearby constructs

Black-Scholes model1 fields · 2 citationsanchor · a standalone construct CSR price fairness1 fields · 1 citationsanchor · a standalone construct fairness4 fields · 4 citationsjingle · one word, four constructs

References

Xia, L., Monroe, K. B., & Cox, J. L. (2004). The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions. Journal of Marketing, 68(4), 1-15. https://doi.org/10.1509/jmkg.68.4.1.42733

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