Construct · 1 fields · 1 citations

cultural discount: a standalone construct

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Media economics

the loss of appeal a cultural product suffers when it travels to audiences who do not share its language, values and references.

In media economics, cultural discount refers to the loss of appeal a cultural product suffers when it travels to audiences who do not share its language, values and references. This meaning comes from Hoskins (1988) in Media, Culture & Society.[1]

Unit
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Nearby constructs

appeal2 fields · 3 citationsjingle · one word, two constructs culture4 fields · 9 citationsjingle · one word, four constructs discount3 fields · 4 citationsjingle · one word, three constructs

References

Hoskins, C., & Mirus, R. (1988). Reasons for the US dominance of the international trade in television programmes. Media, Culture & Society, 10(4), 499-515. https://doi.org/10.1177/016344388010004006

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