Construct · 1 fields · 1 citations

customer compatibility management: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Services marketing

attracting and managing customers so that their presence in a shared service setting improves each other's experience.

In services marketing, customer compatibility management refers to attracting and managing customers so that their presence in a shared service setting improves each other's experience. This meaning comes from Martin (1989) in Journal of Services Marketing.[1]

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Nearby constructs

compatibility6 fields · 10 citationsjingle · one name, six constructs experience4 fields · 6 citationsjingle · one word, four constructs presence5 fields · 7 citationsjingle · one word, five constructs

References

Martin, C. L., & Pranter, C. A. (1989). Compatibility Management: Customer‐to‐Customer Relationships in Service Environments. Journal of Services Marketing, 3(3), 5-15. https://doi.org/10.1108/eum0000000002488

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